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BEAUTY AND FASHION BRANDS THAT GOT IT RIGHT

Written By: Shweta Suvarna
February 2, 2021
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Fashion and beauty industry has a tainted image of objectifying females and making them fee uncomfortable in their own skin. Setting uncalled beauty standards since decades now, the industry continues to play the dirty game of envy and pride on and off! 

But, like a fresh breeze in the late summer, we see a refreshing change in the brands and their approaches. Whether it is marketing with plus size models or making a darker range of foundation available for customers – there is a way of change that all are witnessing from time to time. 

Let us have a look at these brands that rose from the ashes of misconception and guided each one of us on “Feminism done right!” through their marketing and products.

Presenting the brands that are successfully shattering beauty standards worldwide!

  1. Summersalt : A swimwear and travel wear brand that lives by the ideology of “everybody is  beach body”. Shaking the unwanted ideal beauty standards, they believe in inclusivity of everyone. Leaving the idea of over sexualising a swimsuit, the brand focuses on selling comfort and memories. It is meant for all!
  1. Dove : Known to be gentle as a product, dove did come with a hard hitting campaign titled – “MyBeautyMySay”. These marketing campaigns became a talking point for a long time. The campaign highlights the strides that each woman has to take in order to reach where she is no matter what her race, size, colour, religion or body type is! Watch it here :
  1. Fenty Beauty : Owned by Rhiana, the brand features 50 shades of foundations to prove a point that women don’t need to be fair to look pretty. So far, the dark range of foundations was always out of the question but Fenty Beauty made it possible. No doubts, it was an instant hit. 
  1. Nike’s Plus size collection: Nike has been known for its quality since decades. But, we seldom witnessed them rifting with body standards. However, with their Plus Size Swimwear collection they provide what they stand for to all of us. 
  1. Forever21 – Plus size denims : Forever 21 has always been associated with youth and certainly a brand that will stick to these beauty standards. However contrary to the popular belief, they too launched the plus size denims tat became instantly a hit. 

If you dig a little deeper, you will come across ample of such campaigns that challenged these beauty norms and proved their point pretty loud and clear. Can you think of any such brand that voiced its opinion against body shaming and colour description? Let us know in the comment section below!

beauty brandsbeauty normsBody positivityBody shamingLifestyle

Shweta Suvarna

A copywriter by profession and a writer otherwise. One who reads books and tarots in free time and has a thing for "chai"

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Infano Care

3 Essential Oils With Soothing Properties for Stress and Anxiety

Written By: Tasneem Akbari Kutubuddin
June 26, 2020 | 03:02 PM |
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Aromatherapy is one of the complementary therapies which use essential oils as the major therapeutic agents to treat several health and wellness issues. Adding a few drops to your diffuser or bath water can change the experience for you. Or put a few drops on a candle before lighting it. The subtle essences have an effect on the body’s chemical and energy systems thus making it a natural remedy to relieve anxiety and stress. Peppermint, lavender and rose are some of the essential oils you can use to relieve symptoms of anxiety or stress and to soothe those nerves.  

Peppermint Oil

Peppermint is an important part of most of our lives; from giving our upset stomach some relief to providing our drinks a refreshing taste and aroma, but many are unaware of its calmative properties that can leave you relaxed, release your stress and mental pressure. The menthol present in the herb is known to be a muscle relaxant and is antispasmodic in nature, helping you relax amidst mental stress. It also works to wake up your senses and makes you more attentive.

Tip: When it comes to relieving stress and anxiety, tea infused with peppermint oil is also a good choice. Goodwyn, The Indian Chai are some of the brands offering this flavor.

Lavender oil

This is another oil which works great for relaxing and calming your nerves and ease tension because of its anticonvulsant and neuroprotective properties and is the best choice for those suffering with anxiety.  A few drops on your pillow or in your diffuser can help get you a good night’s sleep if you are suffering from insomnia. It is widely used in candles, perfumes, beauty products and cosmetics for its fragrance and antiseptic properties. It has the ability to help reduce mild pains.

Tip: A few drops of essential oils rubbed on the belly can help you ease your menstrual cramps in a few minutes.

Rose Oil

This is known as the Queen of Oils because of its soothing aroma. A whiff of rose oil can leave you feeling happy and cheerful and uplift your mood in an instant. It’s a great choice when you feel a clout of sadness, grief or when feeling depressed. It also has libido boosting properties. It has been used since ages for its anti-inflammatory and wound healing properties and is used in both the medical and cosmetic industry.

Tip: Keep distilled water infused with a few drops of rose oil in a small spray bottle and carry it along in your everyday bag. A couple of sprays serve as an instant refresher for hair and skin.

anxietyaromatherapyessentialoilsmentalhealthStress

Tasneem Akbari Kutubuddin

Tasneem Akbari Kutubuddin has done her masters in Journalism & Communication and has worked as a senior journalist, editor and columnist for leading publications like The Logical Indian, Deccan Chronicle, Worldwide Media Corporation, The Bridge and Provoke.
With Infano, she hopes to create more awareness about women’s health issues. Suffering with Fibromyalgia, a chronic pain condition, she has also been advocating for its awareness through media.

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