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BEAUTY AND FASHION BRANDS THAT GOT IT RIGHT

Written By: Shweta Suvarna
February 2, 2021
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Fashion and beauty industry has a tainted image of objectifying females and making them fee uncomfortable in their own skin. Setting uncalled beauty standards since decades now, the industry continues to play the dirty game of envy and pride on and off! 

But, like a fresh breeze in the late summer, we see a refreshing change in the brands and their approaches. Whether it is marketing with plus size models or making a darker range of foundation available for customers – there is a way of change that all are witnessing from time to time. 

Let us have a look at these brands that rose from the ashes of misconception and guided each one of us on “Feminism done right!” through their marketing and products.

Presenting the brands that are successfully shattering beauty standards worldwide!

  1. Summersalt : A swimwear and travel wear brand that lives by the ideology of “everybody is  beach body”. Shaking the unwanted ideal beauty standards, they believe in inclusivity of everyone. Leaving the idea of over sexualising a swimsuit, the brand focuses on selling comfort and memories. It is meant for all!
  1. Dove : Known to be gentle as a product, dove did come with a hard hitting campaign titled – “MyBeautyMySay”. These marketing campaigns became a talking point for a long time. The campaign highlights the strides that each woman has to take in order to reach where she is no matter what her race, size, colour, religion or body type is! Watch it here :
  1. Fenty Beauty : Owned by Rhiana, the brand features 50 shades of foundations to prove a point that women don’t need to be fair to look pretty. So far, the dark range of foundations was always out of the question but Fenty Beauty made it possible. No doubts, it was an instant hit. 
  1. Nike’s Plus size collection: Nike has been known for its quality since decades. But, we seldom witnessed them rifting with body standards. However, with their Plus Size Swimwear collection they provide what they stand for to all of us. 
  1. Forever21 – Plus size denims : Forever 21 has always been associated with youth and certainly a brand that will stick to these beauty standards. However contrary to the popular belief, they too launched the plus size denims tat became instantly a hit. 

If you dig a little deeper, you will come across ample of such campaigns that challenged these beauty norms and proved their point pretty loud and clear. Can you think of any such brand that voiced its opinion against body shaming and colour description? Let us know in the comment section below!

beauty brandsbeauty normsBody positivityBody shamingLifestyle

Shweta Suvarna

A copywriter by profession and a writer otherwise. One who reads books and tarots in free time and has a thing for "chai"

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Infano Care

1/10 women undergo the uterus removal operation

Written By: Shweta Suvarna
February 22, 2021 | 07:37 PM |
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If this was not alarming enough, The proportion was highest in Punjab and Andhra Pradesh where at least one in five women above 45 had the surgery. In Andhra Pradesh (23.1 per cent) and Punjab (21.2 per cent) at least one in every five elderly women had undergone the surgery.

It is found that around 11% above 45 age has gone through this surgery which is also known as hysterectomy.

What is a hysterectomy?

A hysterectomy is a surgical procedure that removes the uterus. There a several types of hysterectomy, depending on what’s removed:

  • A partial hysterectomy removes the uterus but leaves the cervix intact.
  • A standard hysterectomy removes both uterus and cervix.
  • A total hysterectomy removes the uterus, cervix, and one or both ovaries and fallopian tubes.

What are the short-term side-effects?

Having a hysterectomy can cause several short-term physical side effects. Some may also experience emotional side effects during the recovery process.

The uterus is a crucial organ for pregnancy. Removing it means that you won’t be able to get pregnant, which can be a hard adjustment for some. You’ll also stop menstruating after having a hysterectomy. For some, this is a huge relief. But even if you’re feeling relieved, you can still experience a sense of loss

The lowest proportion of women got hysterectomy in the north-eastern states of India. In Assam, 3.3 per cent, in Arunachal Pradesh 3.1 per cent, in Nagaland 1.7 per cent and in Meghalaya just 0.92 per cent underwent the operation.

What appears truly shocking is that, a higher proportion of women (15 per cent) went for the operation in urban India, where the level of education is higher among women, compared to rural India (10 per cent), the report said. The major reason for the surgery among urban women was uterine fibroids while that among rural women was menstrual disorder.

Let us look at the reasons why this surgery is performed?

  • Cancer that contributes to 1.8 per cent
  • Uterine prolapse (sliding of the uterus from its normal position into the vaginal canal) contributes to 14 per cent
  • Excessive menstrual bleeding or pain which contributes to about 29 per cent of all hysterectomies in elderly women
  • Uterine disorders (rupture) or injury that contribute to 7 per cent

Are there any health risks?

Hysterectomy is a major surgery. Like all surgeries, it comes with a number of immediate risks. These risks include:

  • Major blood loss
  • Damage to surrounding tissues, including the bladder, urethra, blood vessels, and nerves
  • Blood clots
  • Infection
  • Anesthesia side effects
  • Bowel blockage
fallopian tubehealth riskHealthy lifestylehysterectomyside effectuterusWomen HealthWomen’s health issue

Shweta Suvarna

A copywriter by profession and a writer otherwise. One who reads books and tarots in free time and has a thing for "chai"

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