Mother-Daughter Turn Entrepreneurs, Launch Baby Skin Care Products

Written By: Tasneem Akbari Kutubuddin

February 10, 2022

Highlights

CITTA is the brainchild of mother-daughter duo Akanksha Sharma and Monisha Sharma.
Akanksha Sharma is the new-age young female entrepreneur of India.
Her baby skin care products have the backing of modernity and advancement to provide a safe and nourishing skincare solution.

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Culminating out of love and experience in child care over the years, CITTA is the brainchild of mother-daughter duo Akanksha Sharma and Monisha Sharma who bring a gift of baby skin care products for millennial parents. The duo incorporates the ancient child care methods with the backing of modernity and advancement to provide a safe and nourishing skincare solution for children. CITTA was created with the serious desire to create a sustainable Indian product for the discerning customer.

Her Story

A team always seeks inspiration from a leader who is dynamic yet humble, goal-driven yet accommodating, and fierce yet kind. These qualities are exactly what defines Akanksha Sharma as the new-age young female entrepreneur of India.

AKAKNSHA SHARMA CITTA — AKANKSHA SHARMA, Founder

Twenty-three-year-old entrepreneur Akanksha, is the epitome of contemporary leadership. With an education in Design & Management from the United States of America, Akanksha is able to approach business through her multidimensional understanding of concepts and ideas.

Having grown up with some of the most noteworthy names of the Indian business domain, with edupreneur parents, Pankaj Sharma & Monisha Sharma, as well as her grandparents and uncle and aunt (pioneering leaders of The Lexicon Group, Pune), Akanksha believes she was destined to venture into entrepreneurship early in her life.

She has witnessed her family’s indefatigable work ethic and how they have built an entire body of business right from scratch. This drive and motivation led Akanksha to launch CITTA, a premium brand of baby skin care products for children.

“CITTA is a brand embodying the clear ethos of conscious business; with products that are all-natural, chemical-free, and manufactured upholding the highest standards of practice, this a brand that blends Indian traditions and new-age scientific technology”, says Akanksha, CEO & Co-Founder of CITTA. She oversees the entire operations, marketing, and sales at CITTA since its launch in August 2020.

Mission and Vision

Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the #Dadi Nani Ke Nuskhe is what CITTA’s range of baby skin care products pride in. This homegrown brand caters to millennial parents specially curated baby products for the age groups of 0-5 years.

“Working on the principle of ‘Tradition backed by Science’ all CITTA products is a culmination of painstaking research into rituals, customers, and best practices in baby-rearing and caring. Therefore, each one has been designed with thought and age-old wisdom married with state-of-the-art technology and natural Indian ingredients”, adds Akanksha. The brand envisions providing the same love and caring that a grandparent would, while today’s parents juggle personal growth and parenting altogether.

“Our products that are all-natural, chemical-free, and manufactured upholding the highest standards of practice, this is a brand that blends Indian traditions and new-age scientific technology”. 2020.

“I envision this brand to be an Indian household name for skincare products for children. My mother is the Director of The Lexicon Group & Co-Founder of CITTA, who also has a keen interest in and a sound knowledge of cosmetics and skincare”.

Her mantra of entrepreneurship is perhaps deeply inspired by her father’s personality and his experiences: “Focus on what can go right, not what can go wrong; believe in yourself and make your own path to success.” With no apprehension of going the extra mile for her personal and professional families, Akanksha Sharma is the vibrant new face of Indian business.

What is special with this baby skin care product?

Keeping in mind the tender and fragile skin of babies and toddlers, CITTA’s formulations are Safe and Tested that work well for the fast-paced demanding self-sustained life of millennial couples today. That is why, they are developed using natural ingredients and are guaranteed free of parabens, sulphates, silicones, mineral oil, and allergens. Keeping the motto of transparency as a way to serve each parent, CITTA mentions each ingredient clearly on its packaging.

Whether it is the various natural oils, the oat silk, or the multiple extracts, each one of them has been combined with precision in a controlled environment and has received all the safety approvals, and is cruelty-free.

Achievements

Akanksha was a TEDx Speaker in 2020 and a panelist at ‘How and why MSMEs will be the growth catalyst for India to become a $5 trillion economy at the Pune Times Mirror Leadership Awards. She had collaborated with the Governor of Maharashtra, Bhagat Singh Koshiyari, to distribute CITTA care packages to the underprivileged children of the community.

Infano Thanks Akanksha Sharma for sharing her story with us.

If you know of a powerful woman whose story needs to be heard, mail us at infano.care@gmail.com

Also Read Weird things about your newborn baby

inspiration Passion To Profession women empowerment women in india

Tasneem Akbari Kutubuddin

Tasneem Akbari Kutubuddin has done her masters in Journalism & Communication and has worked as a senior journalist, editor and columnist for leading publications like The Logical Indian, Deccan Chronicle, Worldwide Media Corporation, The Bridge and Provoke.
With Infano, she hopes to create more awareness about women’s health issues. Suffering with Fibromyalgia, a chronic pain condition, she has also been advocating for its awareness through media.

How to help your teenager handle a heartbreak?

Written By: Suhani Sharma

June 6, 2021 | 09:00 AM |

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Highlights

.Falling for others, having a crush on someone, or feeling rejected on the basis of physical appearance may seem silly to the grownups but that’s how the teen years are.
.Teach them about self-esteem and self-confidence at home before the beginning of their teenage years.
.It is easier said than done but speaking to them kindly, appreciating them on their qualities, working with them on something which they are good at will help your child deal with rejections or heartbreak when the time comes by creating a self-loving personality.

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First of all, always enable open, friendly communication between you and your teenage son and daughter. The bridges of dialogue should not only be accessible but welcoming too. It is much healthier when your child shares their feelings with you rather than hiding them and pretending that everything is fine with them but suffering alone.

Falling for others, having a crush on someone, or feeling rejected on the basis of physical appearance may seem silly to the grownups but that’s how the teen years are. Teach them about self-esteem and self-confidence at home before the beginning of their teenage years. It is easier said than done but speaking to them kindly, appreciating them on their qualities, working with them on something which they are good at will help your child deal with rejections or heartbreak when the time comes by creating a self-loving personality.

Give them their space when they need it and keep a check on them and their health. The pain of the first heartbreak only heals with time. As a parent, no matter how much you try, they will take their own sweet time to grow above this miserable feeling, so your job should be to support them in the process they choose but not force your method on them.

Don’t be disrespectful towards their emotions. For them, it’s for the first time. First love and first heartbreak can be devastating for that age. They haven’t known any way better than this. When you will respect their feelings, they will learn to respect their own and others too.

Don’t disapprove of their choice. You may feel that you are comforting them by belittling their ex or you may get infuriated on seeing your child’s state and feel like abusing or ridiculing your child’s crush or partner but that will only make things worse. They will start questioning their own choice, it may also hit their confidence.

In our lives, we meet many people, like few of them, fewer of them like us back, and very few of them work out in the end. Dissing others or disrespecting others will only leave a negative impact on our mindset and heart.

In the end, the first heartbreak is a journey that your teen has to take on their own. You can just be a call-a-friend or other helplines in this adventure. Your job should be to prepare them for this journey and not being an uninvited force to pressure them to finish this journey before time and getting bruised instead.

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I am a mother to a toddler girl. And ever since she came into my life I have been dwindling every day between the thoughts of whether to keep her safe, protected from any mishaps of life or to let her explore, let her get hurt, and learn to pick herself up.

God only knows, how will I calm myself down when she will come to me crying about the heartbreak in her teens, because I know that day will come.

I remember, having gone through a major heartbreak in high school and how my elder sister took me out for a Scooty drive and told me that it’s just a phase and how I won’t even know how soon I will get over it. My ears couldn’t believe what I was hearing from her at that moment. How could she trivialise my emotions? As the years passed by and I swiftly moved on to other phases of life, I remembered her words every time. But I also know that when it was her turn for heartbreak, she couldn’t console herself with the same profound beliefs.

So, what is this sorcery where it’s easy for us to guide others through their heartache and dejection but doesn’t work on our own selves? The answer is empathy. The answer is the ability to listen.

No matter how much experience you have gained in the journey of life but when your teenager cuts themselves from you to nurse their wound, all wisdom goes on strike.

So, how to help your teenager handle a heartbreak?

And when the sharing happens, be a good listener. Many times we just want someone to listen to us wholeheartedly, even when we know that they can’t do much or when we know about the ways to sort out our issues. We are not looking for solutions or reassurance always, being heard matters a lot. After a few years of what happened between me and my sister, my younger brother came to me and confessed about him finding it tough to handle his breakup. All I did was listen to him first.

I can say from my experience that being subjected to such confessions can be quite overwhelming as you want to give them a reality check by schooling them about the realities of life but it can take a toll on their emotional health.

Be empathetic and non-judgmental. They just need to know that you care and you understand how difficult it would be for them.

Also, be an open-minded receiver, understand that generations have changed and the norms of romantic relationships too, being judgemental will only force them to hide in their cocoons.

Share your own events of life. Sharing how once in your life you thought that you could never move on to a better relationship after having a misfortune in your previous one but today you are in a much happier, evolved, and mature space.

When someone shows us that once they were in a miserable position like the one we are in at present but they could get out of it to a much better state, our mind sees it as an example, a story of hope and positivity.

Adolescence comes with a self-awareness of our body and about others, on the other hand, the world starts making us aware of their opinion of conventional aesthetics of the body too.

So, it can also be an onset of adolescents, self-judging themselves on the way they look and comparing with others. Falling for others, having a crush on someone, or feeling rejected on the basis of physical appearance may seem silly to the grownups but that’s how the teen years are. Teach them about self-esteem and self-confidence at home before the beginning of their teenage years. It is easier said than done but speaking to them kindly, appreciating them on their qualities, working with them on something which they are good at will help your child deal with rejections or heartbreak when the time comes by creating a self-loving personality.

Remember, you are the safe haven for them. When the world shows them that they are less, it is your job to make them feel enough.

Don’t be a helicopter parent

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Suhani Sharma

Suhani is a Company Secretary by education but a writer by passion. She has studied film appreciation at FTII, Pune. She is an independent blogger and has been blogging on cinema for more than seven years.

She believes in open dialogues about the taboo subjects in society and with Infano she wants to encourage its readers to have a conversation around them.