
Apurwa Shrivastava
Apurwa Shrivastava helps some of the most prominent Indian brands in amplifying their campaigns and initiatives on the digital. A feminist and supporter of gender equality, she strongly believes in promoting the right conversations across diverse industries. She loves writing her heart out when not generating ideas. You might find her in the kitchen rehearsing her own cookery show at times, and oh, she makes the best Kerala styled pepper chicken!
#OppressionSuccessful? Women In Comedy!
A common perception is that the funniness of a person is inversely related to the hardships they’ve faced in their life. Comedy being the art form that gets judged by every word and action, women of comedy go through everything in that aspect of things and then some. “Why does she talk about periods only?” or “arey, another lady talking…

Top 6 Women Centric Movies & Web Series Of The Decade That Just Went By!
This is a list of web series and films that revolve around women with unique characteristics and realistic problems which depict strength, positivity, revenge without the stereotypical image that’s been popularised through old thought and objectification. The year 2021 marks not just a new year but also kickstarts a new decade altogether. As we stream through this new decade with…

The World Needs Love, Not A Love Jihad Bill
There is something nauseatingly tragic about ‘A Suitable Boy’, a recently released Netflix show by Mira Nair based on Vikram Seth’s novel. Is it the music, the representation of Muslim identity, or the systematic alienation of Kabir Durrani and Lata? Maybe all! The portrayal of 1950s India in a number of ways reflects the contemporary cultural construct. Lata, a young…

#PoonamPandayRow: When Will Society Stop Looking At Women’s Nudity Without A Gendered Gaze?
Milind Soman, on his 55th birthday was turning up the health quotient at the Goa beach. The nude picture of him running at the beachline became the overnight #FitnessGoals and rightly so! His chiseled body and radiating energy is considered a coveted scale to map one’s own fitness journey. Cut to the following Thursday, a picture of Indian actress and…

Friend Or Foe: The Paradox Of A Male Feminist?
Feminism comes from the place of oppression and injustice. Women or non-binary individuals who have lived experiences of prejudices and traumas based on their gender identity can look at feminism as a support system along with it being a philosophy and policy platform. A dedicated conversation around feminism started in the nineteenth century to level the social and political rights…

Balaji, The Physical Embodiment of Strength
Introducing Balaji, one of the strongest voices in the LGBT community in India, who went through and overcome many adversities. Now they are a TEDx speaker, and an influencer outreach professional and recently starting an IGTV talk series called #LetsEducate where people from their community are encouraged and motivated to embrace their identity. Their story is not for the faint-hearted…

Research Indicates That Breastmilk Shapes Human Psyche
The nutritional and physical health benefits of breastfeeding are obvious, the psychological effects of breastfeeding on the child and the mother are often never discussed. Studies suggest that breastfeeding impacts children’s brain and socio-emotional growth. In a mother, breastfeeding influences mood, affect, stress, and care. This article explores a broad overview of existing findings on the psychological effects of breastfeeding,…

Virginity: an Age-Old Cultural Tool to Control Women’s Sexuality
It has far been oversimplified, the sexual bifurcation of people, with women being the focal point of all socio-cultural narrative in a traditional culture, especially in the Indian context. One of them is whether she is a virgin or a non-virgin. An act of sex that probably lasts for not more than five minutes can have a moral impact on…
