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To Eradicate Period Poverty, This Startup Donates One Menstrual Cup On Every Purchase It Gets!

Written By: Sonali
May 26, 2022

Highlights

  • 70% of the menstruators in India can’t afford to buy sanitary napkins.
  • 12.3 billion plastic pads go to landfill every year.
  • What is Asan? What is its aim?
  • Asan’s 1-for-1 donation scheme,
  • How is it helping people in Rural India?
  • Quick Read
  • Full Read

Did you know that almost 70 per cent of the menstruating women in India can’t afford to buy sanitary napkins?

When Bengaluru-based Ira Guha, 28, first began researching period poverty in India, she was astonished by the fact that nearly 50% of girls and women in developing countries cannot afford a safe period solution —‌ which leads to poor health outcomes and prevents them from going to school and work.

This very fact led her to create something that is changing thousands of women’s lives today along with protecting our precious planet. She put together a team at Harvard to create a safe and sustainable menstrual product.

Asan is an eco-friendly, sustainable and safe menstrual cup which Ira designed with her team from scratch. For every single purchase that Asan gets, it donates one menstrual cup for free to underprivileged rural girls and women. Read their inspiring journey to know more!

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Did you know that almost 70 per cent of the menstruating women in India can’t afford to buy sanitary napkins?

A depressing fact it is!!

When Bengaluru-based Ira Guha, 29, first began researching period poverty in India, she was astonished by the fact that nearly 50% of girls and women in developing countries cannot afford a safe period solution —‌ which leads to poor health outcomes and prevents them from going to school and work. 

This very fact led her to create something that is changing thousands of women’s lives today along with protecting our precious planet.

I grew up in an unusual household in Bangalore. My mother is a designer and entrepreneur, and she was the main breadwinner in our family. She set an example that women can excel in their careers, have a family, and do whatever else they like. My father is a writer, and both my parents have always encouraged me to follow whichever path I want, which is what inspired me to start Asan.

Ira Guha
Ira Guha Mother Sujata Infano Sonali Sharma Writer
Ira with her mother, Sujata

Asan is an eco-friendly, sustainable and safe menstrual cup which Ira designed with her team from scratch.

Rewinding to 2017, when Ira was studying Public Policy at the Harvard Kennedy School and was in her hometown for Christmas —‌ “My parents had a cook named Mary. I remember, when I was home, she missed work for 3-4 days. We thought she was unwell, but when I asked her, she told me that she had got very bad rashes and a UTI caused by low quality plastic sanitary pads,” Ira shares how shocked she was on hearing this. This led to her research on period poverty and putting together a team at Harvard to create a safe and sustainable menstrual product.

We spent two years researching and designing the Asan cup. The aim was to make a high-quality menstrual cup that is much easier to use compared with existing products. Our cup went through four rounds of user trials to ensure that every aspect of the design was perfected. It is leak-proof and has a unique removal ring, making it much easier to remove. Our design has registered rights in the US, UK, Europe and India.

Currently, the most popular solution to the crisis of period poverty in India is to distribute low quality plastic sanitary pads. There are three issues with this solution. Firstly, pads tend to be uncomfortable, as they cause rashes and leaks. Secondly, they are expensive as women have to buy them every month. Thirdly, there is a huge environmental challenge as 12.3 billion plastic pads go to landfill every year.

“Asan’s mission is to solve these three problems. Firstly, we believe that every single woman (irrespective of income) deserves access to the highest quality and most comfortable period product. Secondly, we believe that period products should be made as low cost as possible (or ideally free) so that they do not make up a large part of the monthly household expense for low-income families. Thirdly, we are trying to eliminate the waste management challenge in villages, where it is extremely complicated and stressful to dispose of pads safely,” the Bengaluru based entrepreneur shares.

For every single purchase that Asan gets, it donates one menstrual cup for free to underprivileged rural girls and women Infano Sonali Sharma

“For this reason, Asan started the 1-for-1 donation scheme. For every single purchase that we get, we donate one Asan menstrual cup for free to underprivileged rural girls and women. We partner with highly experienced women’s health NGOs for our donations. In addition to distributing cups, we conduct menstrual health education workshops and train our beneficiaries on how to use the cup. Every beneficiary receives a user guide in their local language as well as an in-depth training video,” Ira further adds. Currently, the startup operates in English, Hindi, Kannada and Tamil languages.

Even before starting Asan, all Ira wanted was to bring a difference in society! She was 18 when she left Bengaluru to study Geography and Politics at the University of Cambridge. In 2017, she left her London-based corporate job to do a Masters in Public Policy at the Harvard Kennedy School. And that is when Asan was born! But creating something merely out of passion has never been possible —‌ “So far, we have not raised any investment. Our entire product development process was funded by prizes and grants,” Ira shares.

She was awarded first place in the King’s College Entrepreneurship Competition at the University of Cambridge (20,000 GBP prize) and received a Warner Fellowship grant from Harvard’s Women and Public Policy Program ($7,000 prize).

Asan launched its commercial sales in February 2021, and now, being post-revenue, will be raising an equity seed round to fund global expansion in the next 3-6 months.

After being in the business for quite some time, running Asan and observing rural women, one thing that Ira realized is how open-minded and independent women in rural India are!

“Very often we are told – “women don’t like to insert anything”, “rural women don’t know what a vagina is”, “women don’t want to try a new product”, “sanitary pads are the best solution”, etc. etc… However, these beliefs are misinformed and completely contrary to what we see in the field. From our own experience —‌ from distributing menstrual cups to conducting workshops —‌ we have found that, when given adequate information, rural women are extremely open-minded and make the best choice for their health and their body. We have women of all ages who use and love the Asan cup, including unmarried girls and teenagers,” Ira further continues.

Did you know that almost 70 per cent of the menstruating women in India can’t afford to buy sanitary napkins Sonali Sharm Infano Author Writer

So why are there so many misconceptions and hesitation in adopting menstrual cups? From my experience, I realized that either half of the girls/ women are misinformed, or half of the menstrual cup brands fail to live up to our expectations!!

Ira believes that for any entrepreneur looking to solve a challenge, scaling shouldn’t be the first priority. One must check and see if s/he can really solve the problem for one city or one community or even a person —‌ if you can perfect your solution even for a few people, it will be easy to scale.

“When I was developing the Asan cup, people always asked me – “why are you spending so long on product development? You have a prototype, now just start selling it because you need to scale”. However, I wasn’t ready to sell a product that was not perfect in every way —‌ it had to be comfortable, cause zero leaks, and be easy to use. It took 4 rounds of prototyping to get to that ‘perfect cup’. But yes, it was worth the effort, because now 100% of women who try our cup love it and recommend it to all their friends,” the 29YO CEO shares.

On asking her biggest regret, Ira says that it is not concentrating enough on her language skills, “growing up, we were encouraged to speak English both at home and in school. I can speak some Tamil, Kannada and Hindi but am not 100% fluent in any of these languages, and it has been an impediment for me when working in the field. Talking about periods is already difficult enough since it is a taboo subject; the language barrier makes it even more difficult!”

The startup feels grateful for having some amazing translators from the NGOs who make sure that all the information is delivered correctly and completely.

But then, hey, skills can always be improved and enhanced!!

And now that the team has achieved their proof of concept, Ira is planning to scale Asan. After stopping countless amounts of plastic ending up in landfill, getting thousands of underprivileged women their first-ever menstrual cup and saving many more Marys from UTI, Asan is partnering with new distributors to grow its sales in India. Ira will also be launching Asan in the UK and Europe soon.

The journey is long but will be more impactful. And as Ira gears up for the next phase of her journey, she encourages every woman to follow her heart, “don’t let anyone bring you down! Focus on the problem you are solving and create the best solution. Everything else is just noise!!”

You can visit Asan here or can connect via Facebook or Instagram.

Write your story to us and let the world get inspired by your wonderful journey!

This #MenstrualHygieneDay, #Infano along with #TheLogicalIndian, is addressing nuanced conversations on period centering on the well being of the menstruators as they power through every day. Share your experience with menstrual cups in the comments because your story can trigger an important aspect that we all need to know and talk about! #IPeriodMyWay #MHD2022

#periodproductsMenstrual Cupsmenstrual healthmenstrual health daymenstrual hygiene dayMHD 2022Passion To Professionperiodsustainable periodswomen empowerment

Sonali

A 'non-9-5 desk job' ambivert geek who chooses her own audience, Sonali loves sharing stories and finding the corners where humanity still exists! She believes that every individual's story is unique and special. She loves writing about the untouched and unspoken segments of society. When not writing, you can find her listening to someone's stories or playing with dogs. Sonali values mental health and encourages people to speak their heart out!

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At A Glance: India’s First Transgender People In Various Fields!

Written By: Sonali
August 25, 2020 | 03:19 PM |
5,233
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While we never miss out praising our women for being the first in their respective domain of work, we often overlook the achievements that our trans women struggle for — from being the first-ever lawyer, RJ, principal, MLA, highest degree holder to even the supermodel, these iconic ladies have shattered the unwanted social tantrums and proved that your talent and merit have nothing to do with your gender or sexuality!

Here are few of the iconic trans ladies who went on to become the first transgender people of the country in their respective domain of work.

Sathyasri Sharmila

Source

India’s first transgender lawyer, Sathyasri shunned the stereotypical mindset behind, fought the gender abusive community and established an example by pursuing law so that she can fight against injustice.

“Today, I enrolled my name in the Bar Council Of Tamil Nadu And Puducherry and became the first transgender lawyer in India. I have struggled a lot in my life,” she told ANI in July 2018.

Atri Kar

Source

India’s first transgender schoolteacher who appeared for the West Bengal Public Service Commission, Atri fought two long years of a legal battle. 

The policy which enables transgender people to apply for education and employment under the ‘other’ category wasn’t implemented everywhere due to which Atri couldn’t apply for the exam. She fought against WBPSC in the Calcutta High Court, appealed to the State Administrative Tribunal, which decided the case in her support.

K Prithika Yashini

Source

India’s first transgender sub-inspector in Tamil Nadu state police, Prithika opted for a sex change surgery and fulfilled her dreams of becoming a police officer. 

She had to approach the court, elicit an informal enquiry and cross several hurdles to fulfil her dream of becoming a police officer.

Joyita Mondal

Source

India’s first transgender judge, Joyita was appointed at Lok Adalat in North Bengal at the age of 29. 

Mondal decided to obtain a degree in law after working for transgender rights organisations.

Manabi Bandopadhyay

Source

India’s first transgender college principal, Manabi is also the first Indian transgender to complete Doctor of Philosophy (PhD). 

She used to teach as an associate professor in Bengali at Vivekananda Satobarshiki Mahavidyalaya earlier.

Shabnam Mausi

Source

India’s first transgender MLA, Shabnam contested elections from Sohagpur constituency in district Shahdol, Madhya Pradesh.

As her family did not support her, she wasn’t able to attend school, yet she learnt almost 12 different languages.

Tarika Banu

Source

India’s first transgender student to clear the 12th Board exams (HSC exams), Tarika had run away from her home in Thoothukudi district at the age of 6 after realising that she wasn’t accepted for who she was.

Transgender activist Grace Banu adopted her and helped her in getting a new name, official identification and undergoing a sex reassignment surgery. 

Kajal

Source

Coastal Karnataka’s first transgender radio jockey, Kajal suffered from the deep distress of gender dysphoria at a young age. 

She left her home at the age of 10 and settled in Mumbai’s Malad; got support by MGM college lecturer Manjunath Kamath, who connected her to Spandana Channel’s Avinash Kamath who trained her for two months to host shows. 

Ganga Kumari

Source

Rajasthan State Police Force’s first and India’s third transgender police, Ganga couldn’t get the post in 2015 because of her gender clarity issue and rules of appointment.

She struggled for two years to claim her right to don the uniform and serve the nation on 13 November 2017.

Mona Varonica Campbell

Source

India’s plus-size transgender model, Mona experienced gender dysphoria early in childhood. She underwent hormone replacement therapy (HRT) and sex reassignment surgery with the help of her family.

She worked with numerous international brands before she opened the show for designer Wendell Rodricks at Lakmé Fashion Week.

Stay tuned for some more inspirational stories!

first womeninspirationLGBTQtrans womanTransgender

Sonali

A 'non-9-5 desk job' ambivert geek who chooses her own audience, Sonali loves sharing stories and finding the corners where humanity still exists! She believes that every individual's story is unique and special. She loves writing about the untouched and unspoken segments of society. When not writing, you can find her listening to someone's stories or playing with dogs. Sonali values mental health and encourages people to speak their heart out!

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