Beauty is now moving towards sustainability, and with ‘vocal for local’, it’s no surprise that Ayurvedic and organic brands are now the centres of attention. India is the land of Ayurveda and our expertise in plant-based. Local ingredients have not just won accolades from the region but also globally.
This 5000-year-old science is getting a makeover and adapting itself to modern needs by adding in sunscreen and a balm-to-oil makeup remover to the Ayurvedic kitty. We picked out 7
impressive labels that have made Ayurveda more convenient for new-age women.
Delhi-based Nature’s Tattva is a Do-it-Yourself (DIY) beauty brand, which aims to revolutionise the way beauty products are consumed. The brand provides raw materials with easy DIY tutorials, enabling the consumers to make their own cosmetics suited to their skin and hair type.
“We are sourcing the best of the products from across the globe, and our USP is getting the products from the source itself after thorough research. We have set standards for each product, and stringent quality measures are taken to assure the very best products reach our customers,” Megha Wadhwa, Co-founder of Nature’s Tattva, says.
Taking care of the skin in the night is as important as caressing it during the day. Hence, the night serum from Vedic Vanna comes to your rescue. This light-weight serum, known by the name of Kamala Kesara Kumkumadi, comprises the goodness of 26 natural ingredients that replenish your skin, through cellular rejuvenation. This night serum is great for the removal of acne, blemishes and wrinkles too.
Focusing exclusively on organics, minerals and plant-derived products, JustHerbs serves us with all our needs and wants most naturally and ethically possible. Not only do they ensure their products do well by you, but also that they protect the environment and do well by our nurturer. Each ingredient used maintains its original integrity as they do not alter them by subjecting them to artificial processes like refining. Apart from haircare and skincare, they also offer makeup products like lipstick, micellar water, skin tints and more.
Wild Earth was founded in 2016 by Shabia Walia and is a popular local cosmetic brand. Wild Earth offers natural beauty products free from sulphates and parabens and has over 17 categories of soaps, scrubs, lip balms, sulphate-free shampoos, shower gels, face mists and gift sets. All cosmetics are handmade and eco-friendly and contain natural ingredients like herbs, essential oils, plant derivatives, sandalwood, turmeric, tulsi, honey and milk.
Cosmeto Food Organic
Cosmeto Food Organic was founded in 2016 by Himanshu Chadha. This brand is known for selling products that are made with natural ingredients, and are cultivated free of pesticides, herbicides, synthetic fertilisers, GMO, etc. You can shop for face masks, cleansers, scrubs and other body care products from the company website, and on e-commerce platforms too.
Straight from God’s own country, Kerala, comes this upcoming authentic Ayurvedic label, Shesha Naturals. The label was etched in my memory only because it did not come out with a bunch of products. It was their virgin coconut oil that got my attention, and now, their most popular beauty product: Kasturi Manjal from South India. The products are of the purest quality and are manufactured in GMP certified labs in Kerala. Every ingredient is organically sourced and goes through a 100 percent natural process as per the ancient Ayurveda scriptures.
What began as an epiphany over all-natural hair gel, is now a full-fledged company that introduces all vegan, cruelty-free products created with pure, plant-powered extracts. Their ingredients are sourced organically from around the globe, including farms in India. Their favourite ingredient, flaxseed, is sourced from Andhra Pradesh.
Arata products span across skincare, haircare, and oral care. Shampoos, toothpaste, face washes, hair creams, serums… their list is bottomless. The Hempacado Oil, a cold-pressed hemp seed & avocado oil, is a product to watch out for.
Share your favourite organic brands in the comments below to spread more awareness about sustainability and beauty!